In today’s competitive business environment, you can increase your sales without a big budget or complex systems. In most cases, the fastest way to increase sales is to make small strategic adjustments to how you attract, convert, and retain customers. A few small strategic actions applied consistently can have a very profitable effect on any type of business, from start-up companies to established businesses.
We provide several simple, high-impact strategies with examples, expert input, and real-world data to help you accelerate your sales growth today.
1.Improve Your Value Proposition
Your value proposition tells customers why they should buy from you instead of a competitor. If your value proposition is unclear or vague, it can adversely affect your sales.
What to Do
- Identify your unique selling points.
- Demonstrate your results rather than just list your features.
- Develop a clear and simple offer.
A digital marketing firm increased their conversion rate by 27 percent in just one month by changing the title of their homepage from:
❌️ “We help businesses grow online” to
✅️ “Get 3-5 Times More Leads Within 90 Days — Guaranteed”
This change provided clear, specific value to potential customers, making it easier for them to take action.
2.Minimize Friction in the Purchase Process
Customers who have fewer steps along the path to purchase typically generate more sales.
Quick Tips to Increase Sales Potential
- Minimize the number of fields necessary on any form.
- Provide customers with the option to complete their purchase as a guest.
- Enable a one-click purchase option if possible.
- Provide a variety of payment options.
Example:
According to a usability study conducted by the Baymard Institute, simplifying checkout forms enabled retailers to recapture 35 percent of abandoned shopping carts, resulting in a large amount of immediate revenue.
3.Educate Your Sales Team on Consultative Selling
The most rapid growth in sales is obtained through improving the quality of conversations, not necessarily by increasing the quantity of conversations.
The core components of consultative selling include:
- Better questioning technique.
- Ability to recognize pain points.
- Ability to present custom-tailored solutions versus generic pitches.
- Ability to provide industry insights.
As per HubSpot’s Sales Strategy Lead, “Businesses that know how to identify their customers’ pain points will always win over those that only focus on pushing products.”
An example of consultative selling is shown by a B2B SaaS (Software as a Service) company that trained its reps to ask three diagnostic questions prior to presenting a demo. As a result of this training, within 60 days there was a 40% increase in demo to close conversion rates.
4.Use Strategic Methods to Upsell and Cross-Sell Existing Customers
It is much more economical to sell more products to existing customers than it is to acquire new ones.
There are many simple strategies to implement for upselling an existing customer, including:
- Offering a higher-end premium product with additional benefits.
- Recommending complementary products to their original purchase.
- Bundling items together and offering a small discount for purchasing them together.
Amazon is one example of how much success can be reaped through cross-selling; approximately 35% of Amazon’s revenue comes from the “Frequently Bought Together” section. It is possible for small businesses to do the same by adding on additional products at checkout.
5.Social Proof
There is significant evidence that people trust other users of a product more than the message a company writes about itself to inform customers on the company’s products.
Successful ways to provide Social Proof:
User-generated Customer Testimonials
- Case Studies
- Customer Video Reviews
- Influencer Mentions of Products or Services
Example Usage of Social Proof in Business
When a clothing brand added user-generated customer images for each product on the product pages, the increase in confidence from seeing others use the product resulted in a 22% increase in sales.
6.Use Limited-Time Promotions
Using urgency strategically creates a sense of excitement that motivates shoppers to make a purchase.
Examples of using urgency:
- Flash Sales
- Limited Stock Notifications
- Midnight Order Deals
- First-Time Buyer Discounts
- Referral Programs
Expert Opinion:
“Time-sensitive promotions can increase conversions by 12-18% but should feel authentic to the customer.” —Analyst, Retail Economics
7.Follow Up More than Most Companies
When it comes to following up with customers, the fortune is in the follow-up.
Statistics of Importance:
- 80% of sales will need at least 5 follow-up attempts to close the sale.
- 44% of sales people will stop after one follow-up.
Consider establishing automated email/SMS follow-up sequences for leads and any sales prospects that stop responding. A quick email check-in asking “Hey, just checking in. Do you have any questions about your order?” can help recover cold leads.
8.Strengthening Your Messaging in Relation to the Products/Services
The success or failure of your sales may be due to customer confusion or misunderstanding about how to best use the products.
Consider Improving the Following Aspects of Your Messaging for Product/Service Success:
- Product Description
- Sales Script
- Website Copy
- Email Funnels
Example of Strengthening Your Messaging
After rewriting their product descriptions, a local gym saw a 30% increase in membership sign-ups.
9.Win Back Customers Who Once Bought from You
The easiest people to sell to are your former customers because they’ve placed their trust in you already.
What are some things you can do to make this happen?
- Loyalty programs
- “We Miss You” discount offers
- An announcement that you have new products
- Recommendations personalized to the individual based on what they have bought in the past.
Sending a simple email with a promotion or a special offer could have a significant effect.
The Bottom Line: Increased Sales Doesn’t Need to be Hard.
You don’t have to have elaborate sales funnels or spend a fortune on advertising to see quick increases in revenue. By concentrating on your value proposition, removing barriers to purchase, training your team properly, and using well-timed strategic promotional offers, you can achieve consistent and sustainable sales growth. Simple actions taken over time create many opportunities for increasing profit. Get Started Today – Increase Your Sales Immediately
What can you do today to start generating sales?
Pick three of the above recommendations and put them into place over the course of 7 days. I’m here to help you and support you in any way that I can.
- Create a sales funnel for you.
- Rewrite your value proposition for you.
- Create follow-up sequences for you.
- Help design a promotional campaign for you.
